Role Purpose
To drive the achievement of Sales, Business Development and Marketing objectives of the Vinformax Group for the Nordics Cluster
Principal Accountabilities: Key activities and decision making areas
Impact on the Business
Develop and build effective go-to-market business strategy for each of the key offerings of the Vinformax Group in the Nordics Develop and build effective, sustainable strategies to continuously build market share Craft detailed sales and business development plan for three years and ensure it is regularly reviewed and updated at agreed frequency Acquire new clients and develop existing clients for Vinformax’ product range Deliver revenue targets as set by Group Senior Management Develop strategic partnerships with key clients in the private, public and academic sectors with a view to creating a strong brand association for Vinformax’ products Develop and maintain strong one-to-one relationships with C-level executives in the above organisations; leverage existing contacts Facilitate the development of high quality animation solutions Ensure prompt internal KPI reporting is done weekly, monthly, quarterly and annually Formulate a marketing plan and drive implementation of the same as an aid to achieving revenue targets Ensure costs are within targets agreed Conduct regular competitor analyses and use the results of that analysis in adjusting Vinformax’ strategy Play a pivotal role in creating new leads Develop outstanding sales pitches for all Nordic countries after considering local sensitivities Ensure all new clients are effectively on-boarded and relationship developed Leverage relationships with existing clients to cross-sell and up-sell value-added services to them Develop and build a sales team at the appropriate time and drive them to achieve targets Have good knowledge about how to seal public procurement
Impact on Stakeholders
Ensure key customer requirements are fulfilled within time and accurately Regular interaction with Vinformax Senior Management team to ensure addressing of needs and issues Coordinate with key stakeholders with a view to achieving Total Customer Satisfaction Apply industry best practices to current sales, business development and marketing processes Build credibility of the business in the eyes of external stakeholders by always behaving with unyielding professionalism in all situations Become a visible proponent of the Company’s core values
Person Specification - Knowledge & Experience / Qualifications
Essential
Degree in any discipline At least 5 years’ sales experience Extremely strong leadership skills Extremely strong influencing skills Connections with C-level executives a strong plus Natural organizational skills, demonstrable from previous experience Outstanding oral and verbal communications skills with presentation skills Outstanding interpersonal and people skills Ability to lead from the front Consultative and client centric approach, supported by strong problem solving skills Proven track record of making a strong impact on revenues Experience in start-ups Willingness to travel frequently, as required Proficiency in Swedish language (written and verbal) a must Experience in selling IT products and services and media solutions.
Desirable
Master’s in Business Administration Additional Nordic language a plus
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